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Western Family (WF) All Purpose Bleached Flour
Why am I sitting here blogging with a bag of Western Family All Purpose Bleached Flour at my feet?
Because I'm laughing at the transparency of their self-promoting ways.
The recipe on the back calls for Western Family all purpose flour, WF baking powder, WF salt, WF cinnamon, WF nutmeg, WF large eggs, WF buttermilk, WF granulated sugar, WF vegetable oil, WF vanilla, and WF frozen blueberries.
EVERY LAST INGREDIENT.
I know most companies do this. But this is the first time I've ever seen EVERY ingredient branded.
Of course, if you choose C&H sugar, the recipe would NEVER work.
Because I'm laughing at the transparency of their self-promoting ways.
The recipe on the back calls for Western Family all purpose flour, WF baking powder, WF salt, WF cinnamon, WF nutmeg, WF large eggs, WF buttermilk, WF granulated sugar, WF vegetable oil, WF vanilla, and WF frozen blueberries.
EVERY LAST INGREDIENT.
I know most companies do this. But this is the first time I've ever seen EVERY ingredient branded.
Of course, if you choose C&H sugar, the recipe would NEVER work.